Who We Are

REBEL Elite Fitness is Africa's premier supplier of strength and conditioning and functional fitness equipment.

REBEL Elite Fitness launched after participating in CrossFit when it initially started in South Africa and at the time there was a lack of any form of quality strength and conditioning or functional fitness equipment suppliers. After supplying basic essentials for the community to enjoy CrossFit properly, there was a high demand for more and a business was soon born. Since then REBEL Elite Fitness has been the leading strength and conditioning and functional fitness equipment and gear supplier in South Africa and to many other countries in Africa.

REBEL Elite Fitness is also the official distribution agent for inov-8, Concept2, PurePharma, SPIbelt and SPORTTAPE. These elite brands have trusted REBEL Elite Fitness to represent them in South Africa, promoting, selling and maintaining the presence for each brand respectively. Many other reputable brands are also interested in REBEL Elite Fitness representing them in South Africa - keep a close eye on us to stay on top of new developments.

We pride ourselves on providing a personal and friendly service, while supplying robust and quality equipment and gear which is priced to meet the needs of all budgets. We have the equipment that will exceed your expectations, whether you are in a garage gym, CrossFit box, functional fitness facility, strength and conditioning gym or competition arena!