Wholesale Customers

CFJ lifestyle fitness 3d gym

Wholesale Customers

If you are a gym owner, a distributor, or a reseller (retailer) located in Southern Africa, you are eligible to purchase our range of premium gym equipment at preferential prices.

Being a wholesale customer has a number of benefits:

  • Your account will be managed by a dedicated REBEL sales representative
  • Purchase gym equipment in bulk at wholesale prices
  • Easily place orders and purchase online via the REBEL Store
  • You can also place orders directly with your sales representative
  • Recommendations to optimise space and equipment for your facility
  • Receive notifications of new products and incoming stock


Register an account on the REBEL Store today and complete the application form online. Once we receive your application and it has been reviewed, we will confirm if your application has been successful.

Once your account has been established, and you have been approved as a wholesale customer your REBEL sales representative will contact you and you will be able to purchase directly with them, or online, or in store.

REGISTER an account now.


Since launching in 2008, Rebel Elite Fitness CC has become one of Africa’s leading suppliers of functional fitness equipment, gear, and accessories.

We’re the preferred reseller and official distributor for Concept2. We also offer a select range from leading global fitness brands including Reebok, Nutritech, Rehband and Bear Komplex.

We pride ourselves on providing a personal and friendly service, while supplying robust and quality equipment and gear that is priced to meet the needs of all budgets. We have equipment that will exceed your expectations, whether you are in a garage gym, functional fitness facility, strength and conditioning gym, or competition arena.


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